I was given the opportunity to DESIGN + MANAGE the first-ever Sustainable Collection for Adidas Women’s Training to launch in conjunction with our Run For The Oceans global campaign; to fundraise for conservation programs worldwide.

I wanted this collection to have a strong visual identity and challenged our factories to come up with a sustainable dyeing process that can emulate textures of the ocean. Teaming up with Parley meant we were able to access materials that didn’t contain any virin polyester— plastic bottles are converted and spun into polyester yarn. Next, we did a lot of research into our factory’s capabilities to find ways to reduce the use of water in our dyeing processes. We navigated through the obstacles of vigorous testing and eventually landed with Pro-Dye.

The base cloth for starters is a non-dyed fabric, and this new dyeing technique uses 25% less water than conventional dye methods. The process also eradicates the use of alkali and salts, and the finished product is both colourful + vibrant. Not only is our dyeing technique overall more sustainable, but the visual irregularities as a result of this process will ensure every product in this Parley package is unique.

This was truly a collaborative effort across all 4 x functions between Design, Marketing, the Development team and our factory. I really enjoyed problem-solving together and utilising everybody’s individual strengths + knowledge to make the best product possible. Together, we were able to push past every set back to make this Bra, Tight, Tank + Tee product come to life!

https://www.parley.tv/#fortheoceans